Inquiry Details Entity

Program Interest

This should reflect the program that the student indicates they are interested in. It may or may not match exactly the application program lists, so is a separate prompt, to give the recruitment and marketing teams flexibility in setting these values without impacting the applications.

Planned Entry Term/Year

This should reflect either the year (e.g., 2025) or the start term/year (e.g. Fall 2025) that the student indicates they plan to join the program.

Effective Date

This field is used when it is necessary to set a date for when the interest/engagement reflected in the inquiry details row occured before the created date logged by Slate for the row. (e.g., when Hubspot data is imported, the created date of the row is the date of the import, but the date the engagement occured is the day before).

Program Interest ID

This field is used when it is necessary to match data being added to an inquiry details row via a form submission, or under other circumstances where it is not possible to know the GUID of the existing inquiry details row in advance.

Inquiry Source

This is a top-level category reflecting the “type” of engagement that resulted in the inquiry details row. To keep it simple, the prompt options are limited to:

• RMI Form

• Data Import

• Office Hours/Campus Visit

• Event Registration (Internal)

• Event Registration (External)

• Direct Entry (Admin)

• Application Creation

External Campaign/Platform

Used to track

External Vendor

Used to track which external vendor (or other entity) is responsible for the campaign/lead source that generated the inquiry details row. (e.g., UCM/Hubspot, Carnegie, etc.)

Tufts.edu Website Source

Used to record the pathway through which the student submitted their information through the Tufts.edu shared graduate programs website (managed by UCM) (e.g., chat bot vs. form).

UTM Campaign*

Used to record the UTM campaign value passed through Hubspot to Slate

UTM Medium*

Used to record the UTM medium value passed through Hubspot to Slate

UTM Source*

Used to record the UTM source value passed through Hubspot to Slate